My favorite species of bird is the emu.
In 1932, Australia waged war against their emu population in what is now known as the The Great Emu War.
I’m not kidding.
With emus wreaking havoc on Australian farmlands, the government decided to deploy soldiers armed with machine guns to handle the troublesome birds.
But the emus proved to be trickier than bargained for.
They successfully outmaneuvered the humans, leading Google to list the loser of The Great Emu War as “Australian military.”
There’s a lesson to be learned from this hilarious human-animal conflict.
Understanding your audience is imperative.
You can emerge on a project, gun a-blazin’, but if you don’t understand your audience, you’ll end up just the like Australian military in 1932.
Outsmarted by a bunch of emus.
In 1932, Australia waged war against their emu population in what is now known as the The Great Emu War.
I’m not kidding.
With emus wreaking havoc on Australian farmlands, the government decided to deploy soldiers armed with machine guns to handle the troublesome birds.
But the emus proved to be trickier than bargained for.
They successfully outmaneuvered the humans, leading Google to list the loser of The Great Emu War as “Australian military.”
There’s a lesson to be learned from this hilarious human-animal conflict.
Understanding your audience is imperative.
You can emerge on a project, gun a-blazin’, but if you don’t understand your audience, you’ll end up just the like Australian military in 1932.
Outsmarted by a bunch of emus.
06/17/2024
